Free webshop for sports clubs – sell club clothing, tickets, and merchandise
A webshop for sports clubs is an integrated online store where clubs can sell club clothing, merchandise, tickets, and equipment directly to members and supporters. SportMember's webshop is free to set up and includes online payment, stock management, discount codes, and automatic order handling – all integrated into your existing club administration.
What is a club webshop?
A club webshop is an online sales platform built specifically for sports clubs and organizations. It enables selling products like jerseys, tracksuits, merchandise, and event tickets directly to members without using external e-commerce platforms.
Unlike general webshop solutions like Shopify or WooCommerce, SportMember's webshop is designed for clubs' specific needs: integration with member databases, simple payment solutions adapted to local requirements, and administration that can be handled by volunteers without technical backgrounds. There are no monthly subscription costs or setup fees – you only pay a small percentage of sales.
What products can you sell in the club webshop?
You can sell all types of products relevant to your club. The most popular categories include:
- Club clothing: Jerseys, shorts, pants, tracksuits, jackets, socks
- Equipment: Boots, shoes, bags, balls, goalkeeper gloves
- Merchandise: Mugs, keychains, scarves, caps, posters
- Tickets: Match tickets, season passes, event tickets
- Accessories: Water bottles, towels, backpacks
Each product can have multiple variants (sizes, colors), stock management, and options for personalization with name and number.
How does payment work in the webshop?
Payments are handled securely via integrated payment solutions. The money goes directly to the club's account after deducting a small transaction fee.
You set up your payment recipient (bank account) once, and then the system automatically handles all transactions. Order confirmations are sent automatically to buyers, and you receive notifications about new orders.
What does it cost to have a webshop?
The webshop is free to create and use. There are no monthly fees, setup costs, or hidden charges. You only pay a small percentage of each transaction as a fee for payment processing.
This means you can start selling without financial risk. Even small clubs can have a professional webshop without investing in expensive e-commerce solutions. Compared to traditional webshop platforms that often cost €20-50/month plus transaction fees, the savings are significant.
How to create a webshop for your club
- Go to webshop settings in SportMember administration
- Accept the terms of use for the webshop
- Connect your payment recipient (bank account)
- Choose who should receive notifications about new orders
- Add delivery information and pickup instructions
- Create your first products with images, prices, and variants
- Activate the webshop so members can start shopping
Features in SportMember's club webshop
Stock management
Keep track of inventory automatically. When a product is sold, stock is updated instantly. Products that are sold out can no longer be purchased, preventing overselling.
Discount codes and gift cards
Create discount codes for campaigns, member offers, or sponsor deals. Gift cards can be sold and redeemed in the webshop, popular for birthdays and holiday gifts.
Name and number printing
Offer personalization on jerseys and clothing. Buyers can enter their desired name and number, which you can see in the order and forward to your printer.
Product bundles (sets)
Sell combined packages with multiple products at a bundled price. Perfect for starter kits with jersey, shorts, and socks for new players.
Order comments
Buyers can add comments to their order with special requests or delivery instructions.
Who manages the webshop?
You choose who has access to manage the webshop and receive order notifications. This could be the board, an equipment manager, or a dedicated volunteer.
Administrators can create and edit products, handle orders, create discount codes, and view sales statistics. Regular members can only view and purchase products – they don't have access to administration.
FAQ – Frequently asked questions about club webshops
Is it free to create a webshop for my club?
Yes, it's completely free to create and run a webshop in SportMember. There are no monthly fees or setup costs. You only pay a small transaction fee on each sale.
Can we sell to non-members?
Yes, the webshop can be made available to everyone – both members and external buyers. This is particularly useful for merchandise sales and ticket sales for public events.
How do we get the money from sales?
Money from sales is automatically deposited into the bank account you've connected as payment recipient. Payouts happen regularly after deducting transaction fees.
Can we have multiple product variants (sizes and colors)?
Yes, each product can have unlimited variants. You can create different sizes (XS to XXL), colors, or other variations, each with its own stock inventory.
What happens if a product sells out?
When stock reaches zero, the product can no longer be purchased. The system automatically prevents customers from ordering items that are out of stock.
Can we offer discounts to members?
Yes, you can create discount codes that give percentage discounts or fixed amount discounts. Codes can have validity periods and can be limited to specific products.
Can we sell tickets through the webshop?
Yes, you can create tickets as products in the webshop. For more advanced ticket sales with scanning and season passes, there's a dedicated ticketing solution in SportMember.