Digital membership & discount cards

Showcase sponsor deals on digital membership and discount cards

  • Digital membership cards and discount cards in the members' app
  • Share and redeem offers via link, barcode and QR code
  • Kick-back — clubs earn when offers are used
★★★★★ 4.3/5 on Capterra · 15 reviews Used by federations in several countries GDPR-compliant
SportMember Member 2026
QR code for the membership card
Membership card
Name & club
Member no. · member since
QR · barcode · link
Valid until 31.12.2026 Scan · show · redeem
Feature Federation portal 5 min read

Digital membership and discount cards make it simple to put your sponsors' offers in front of every member. Each member carries a card in the app, offers are shared and redeemed by link, barcode and QR code, and your federation can build commercial arrangements like kick-back — where clubs earn money whenever members use an offer.

01Sponsor offers

Promote sponsor offers to your members

Place your sponsors' offers directly on members' cards. Your federation chooses which offers appear, and members redeem them in seconds with a link, barcode or QR code — no physical cards and no manual lists to track.

You decide for yourself who the offers are shown to, and you can target them by club, region or sport. In return, sponsors gain visibility with a large, engaged community of members.

  • Sponsor offers right on the membership card
  • Redeem via link, barcode or QR code
  • Targeting by club, region and sport
Member offers · sponsors Active
Kit & footwearSponsor offer for membersMember offer
InsuranceSpecial price for membersMember price
Nutrition & foodSponsor offer for membersMember offer
Experiences & travelSpecial price for membersMember price
02Kick-back & commercial solutions

Let clubs earn when members use offers

Membership and discount cards aren't just a perk for members — they can also turn into a revenue stream. With commercial arrangements like kick-back, clubs earn money every time a member redeems a sponsor offer.

The federation sets up the agreements centrally, and the revenue is distributed to the clubs automatically. That turns sponsorship into ongoing, transparent income rather than a one-off agreement.

  • Kick-back for the club when offers are used
  • Agreements are set up and managed centrally by the federation
  • Automatic, transparent distribution to the clubs
Kick-back · earned for the clubs This year
$24,500
paid out to the clubs through members using offers
Kit & footwearKick-back for the clubs$9,200
InsuranceKick-back for the clubs$6,400
Nutrition & foodKick-back for the clubs$5,100
Everything brought together in one card

Membership card, offers and income — in one place

From the digital card in every member's pocket to sponsor offers and kick-back earnings for the clubs.

Digital membership card

Every member gets a card in the app — always to hand, never lost, no physical cards.

Sponsor offers

Promote your sponsors' offers right on the card — targeted by club, region and sport.

Kick-back for the clubs

Commercial solutions where clubs earn when members use offers.

Links, barcodes & QR

Share and redeem offers in three easy ways — for members and sponsors alike.

Built on a foundation clubs know

Membership cards on the back of Denmark's largest club platform

70+
sports supported
46,000+
clubs use SportMember
2m+
members on the platform
FAQ

Frequently asked questions

How do we promote our sponsors' offers?

The offers sit right on members' digital cards in the app. The federation decides which offers are shown, and members redeem them with a link, barcode or QR code.

What is a kick-back arrangement?

A commercial solution where clubs earn money when members use an offer. The federation sets up the agreement, and the revenue is distributed to the clubs automatically.

How do members redeem an offer?

With a link, barcode or QR code from the card — at the sponsor, in the shop or at the entrance. Everything is kept in one place, so it is just as easy for members and sponsors alike.

Can we target offers at specific members?

Yes. You can target offers by club, region and sport, so the right offer is shown to the right members.

Do we have to print physical cards?

No. The card is digital, so no physical cards get lost or need reissuing — and there is no manual list-keeping to do.

Ready to get started?

Give your members a card worth having

Book a no-pressure demo and we'll walk you through how SportMember unites membership cards, sponsor offers and kick-back in one place for your entire federation.

Ready to get started?

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